Law Firm Marketing
An interesting speciality area!
We start from the principle that marketing law firms is all about relationships.
Not so much the relationship between the firm and its client-base, or even the firm and its competitors, as the waffle-brigade would have you believe.
Everything about the relationship between individual partners and individual prospects, between individual fee-earners and individual clients, between different teams within the firm. It's about winning work and keeping it coming.
So our marketing strategy focusses on client care, cross-selling between teams, partner/prospect contacts. Of course firms need brochures, a decent website, media and public relations activity, the occasional seminar or jolly...but these are secondary areas which too often become a primary source of wasted money.
Commercial, corporate, or private client...London or provincial...we've worked with some of the biggest names in the City to those in the smallest market towns on a wide variety of assignments. We've led in-house Marketing Departments or provided fully external resource. Most importantly we've delivered what matters - more clients, more work, better margins...without the waffle.
Even the most sceptical partners who instinctively shy away from anything remotely associated with 'selling' have come to appreciate the approach as a practical and cost-effective one which actually delivers.
Talk today. You'll enjoy working with us.